The founder of WhatsApp has revealed that he abandoned the Facebook-owned messaging platform due to plans to introduce ads aimed at its 1.5 billion users.
Brian Acton, who left the company in September 2017, said that Facebook boss Mark Zuckerberg planned to monetize WhatsApp by showing targeted ads in the Application Status feature.
“Targeted advertising is what makes me unhappy,” Acton told Forbes in his first important interview since he left WhatsApp.
He added that the acquisition of WhatsApp by Facebook, for a value of 22,000 million dollars, ultimately meant betraying his personal directors with regard to the privacy of users and keep the announcement of the application free, despite Mr. Zuckerberg's assurances that there would be no pressure to monetize WhatsApp for the first five years.  A WhatsApp spokesperson said that the announcements would be introduced in the Status function in 2019 but said the messages “will remain encrypted from start to finish.”
A Facebook spokesperson added: “Thank you To the relentless focus of the team in the creation of valuable functions, WhatsApp is now an important part of the lives of more than a billion people, and we are excited about what the future holds for us. “
Via | Independent