Music streaming service Spotify would like to make its free version more flexible in order to attract more people. The goal is to make the platform more accessible on mobile devices and to give users more control over what they hear.
Spotify wants to make free service more flexible – rumor
Spotify may want to make its streaming service more flexible for people who do not pay. Bloomberg writes that the company wants to tweak the free version on mobile devices, so that use can be simplified. For example, people on mobile devices should be able to access their playlists more easily and have more control over what they hear. Now it is still the case that users of the free service can not hear a specific song from a playlist and that they should listen to shuffle.
Free users should therefore have a little more control, but complete control is still only available for paying customers. Spotify still gets a lot of criticism about the free version. That would bring harm to artists, because there is no money in the drawer. However, the company says that many free users switch to the paid version, and that this free variant is therefore indispensable in their strategy. By giving free users a little more freedom, more people may be over the line.